Kate Ancketill

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NRF 2025: When Implementing AI Use Cases, Don’t Forget the Human Touch

Retailers are finding numerous ways to leverage artificial intelligence to elevate the customer experience, but the human element shouldn't be pushed aside.

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I think there will be a consumer backlash against AI increasingly where they just say, look, okay, you've got to have it, but just don't shout about it. We don't need to know. Just make things work for me.”

Kate Ancketill, CEO and Founder, GDR Creative Intelligence

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NRF 2025: When Implementing AI Use Cases, Don’t Forget the Human Touch

Retailers are finding numerous ways to leverage artificial intelligence to elevate the customer experience, but the human element shouldn't be pushed aside.
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While many organizations are champing at the bit to implement use cases for artificial intelligence, they would be wise to rein in their efforts until they can ensure the cleanliness, security and integrity of their data.

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