Connect Your Tech and Solve Inventory Problems
Seamless connectivity between in-store and online inventory systems helps prevent stock shortages, one of the chief frustrations of shoppers both online and in-person. Such connectivity marries the convenience of online browsing with the immediacy of in-store shopping, as Zara stores in the U.K. learned when the Zara app started offering a “store mode” that allowed users to see what was in stock at any given location, reserve the item and pick it up within 30 minutes.
When there is an in-store inventory gap, customers can have the item delivered at their convenience. This builds confidence in the brand, turning customers into repeat visitors.
Seamless Problem Resolution Makes for Seamless Shopping
Artificial intelligence and connected tech can’t replace the human insight that drives people to shop in-store, with 27 percent of respondents to a PwC survey saying that access to helpful salespeople is the top factor that would improve their onsite experience. But it can support staff as they respond to customers, particularly at a time of retail staffing shortages.
Take, for example, Microsoft’s Store Operations Assist technology, which amplifies frontline productivity, giving staff more time to connect with customers on the retail floor. It gives on-the-ground salespeople insight into day-to-day activities and supplies tools for assistive selling — and the customer still benefits from the human touch, all boosted by integrated technology.
Integrated technology also enables proactive maintenance and issue detection. Real-time alerts and remote diagnostics mean that problems can be resolved promptly, minimizing downtime and ensuring a seamless shopping experience.
Connected experiences help retailers demonstrate value to their customers, ultimately developing brand loyalty and deepening a lasting relationship. For retailers who’ve only deployed one or two tech solutions — such as a QR code or an Internet of Things inventory management system — a few more may be necessary, because it’s the variety of devices working in unison that enable seamless shopping.