NRF 2025: Unified Commerce Is Creating Stores That Exist Across Touchpoints
Experts share how retailers are integrating point-of-sale systems, customer relationship management tools and consumer data to create a seamless experience.
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Generative artificial intelligence is one of several innovative forms of technology retailers are counting on to streamline their customers' journeys.
When you think about any sort of digital commerce technology now, most of it is powered by AI.”
Justin Honaman, Head of Worldwide Retail, Restaurants and Consumer Goods Business Development, AWS
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