Data Analytics
CDW Executive SummIT: How the Arizona Cardinals Are Using Data to Deliver a Better User Experience
When looking to deliver the best football experience possible to their fans, the Arizona Cardinals knew technology was the answer. Football fans, like customers in nearly any industry, have come to expect an increasingly digital experience with seamless connectivity and personalization. At the CDW Executive SummIT in Phoenix, Cardinals' Vice President of Technology Erik Jones explained how the organization is using data analytics to modernize the game for fans as well as internal stakeholders.
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Participants
Erik Jones, Vice President of Technology, Arizona Cardinals
Paul Zajdel, Vice President and General Manager, Data and Analytics, CDW
Video Highlights
- Fans attending events in stadiums and arenas expect seamless connectivity that meets all their digital needs on demand.
- The Arizona Cardinals are leveraging health and wellness data as well as wearable technology to improve the experience of their athletes and coaches.
- Modernized technology solutions such as point-of-sale systems allow the Cardinals to collect data that helps develop a holistic view of their fans.
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