When a major act comes onstage at the Walmart Arkansas Music Pavilion, “the throughput and the number of connections on our Wi-Fi just skyrocket,” IT Director Jon Downey says. That’s why the venue upgraded its network with Juniper switches and access points.
Calvin Hennick is a freelance journalist who specializes in business and technology writing. He is a contributor to the CDW family of technology magazines.
Editor's note: This article was originally published in March 2024 and has since been updated with new, relevant information.
Last summer, when alt-pop star Lana Del Rey took the stage at the Walmart Arkansas Music Pavilion in Rogers, Ark., the outdoor venue’s network lit up with more than 6,000 fans streaming live video all at once.
“As soon as the headliner comes on, the throughput and the number of connections on our Wi-Fi just skyrocket,” says Jon Downey, IT director for the Walton Arts Center, which operates a 1,200-seat indoor proscenium theater and a 250-seat black box theater in Fayetteville, Ark., along with the Walmart AMP, an 11,000-person outdoor venue in Rogers. “It’s a neat metric to watch,” Downey says.
Such connectivity would not have been possible before the 2022 season, when the AMP undertook a major network refresh.
The previous network had been built up ad hoc over nearly a decade and needed state-of-the-art infrastructure and a strategic design. The AMP upgraded its wired access and core segments with JuniperEX4400 and EX4650 switches, deployed Juniper Mist AP43Wi-Fi 6 access points and started using Juniper Mist Cloud and Mist AI to manage it all.
“The refresh was really a business decision,” Downey says. “Sure, we needed to fix some of the technology, but we were focused on what we wanted to do at this property over the next seven to 10 years.”
A robust network has become a core component of business success in recent years, powering critical use cases such as mobile point of sale and remote work.
“As an IT team, you want to be an enabler for the business, not a roadblock,” Downey says. “Legacy infrastructure that can’t support high-quality connectivity to a large number of users will impact your business’s ability to take advantage of new use cases.”
Before the AMP’s network refresh, the line of concertgoers would coil outside the venue prior to showtime, stalled by ticket scanning delays. It took show staff between 13 and 15 minutes to scan in 1,000 people, compared with just seven to eight minutes today. That means the venue can be filled up to 75 minutes faster for a sold-out show.
Concessions were also limited by the previous network, as vendors could set up only in certain locations and often had to swipe payment cards multiple times. The upgrades have fixed those issues, boosting concession revenues by more than 20 percent.
“The business, the patrons and the tours no longer have to wait on technology,” Downey says. “Whatever they want to do, the network is going to support it.”
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Popular acts such as Luke Combs thrill big crowds at the Walmart Arkansas Music Pavilion, an outdoor music venue in Rogers, Ark.
AMP
But getting as many as 11,000 fans to their seats quickly is a big undertaking. That job has become easier since the venue’s 2022 network overhaul.
AMP
Juniper Mist AP43 Wi-Fi 6 wireless access points have been deployed throughout the facility.
AMP
The network is controlled with Juniper EX4400 and EX4650 switches.
AMP
Fans enter the venue up to 75 minutes faster than prior to the overhaul, giving them more time to relax and enjoy the show.
AMP
Popular acts such as Luke Combs thrill big crowds at the Walmart Arkansas Music Pavilion, an outdoor music venue in Rogers, Ark.
AMP
But getting as many as 11,000 fans to their seats quickly is a big undertaking. That job has become easier since the venue’s 2022 network overhaul.
AMP
Juniper Mist AP43 Wi-Fi 6 wireless access points have been deployed throughout the facility.
AMP
The network is controlled with Juniper EX4400 and EX4650 switches.
AMP
Fans enter the venue up to 75 minutes faster than prior to the overhaul, giving them more time to relax and enjoy the show.
AMP
Back to the articleAutoplayFull ScreenGrid ViewExit Full Screen
Popular acts such as Luke Combs thrill big crowds at the Walmart Arkansas Music Pavilion, an outdoor music venue in Rogers, Ark.
AMP
But getting as many as 11,000 fans to their seats quickly is a big undertaking. That job has become easier since the venue’s 2022 network overhaul.
AMP
Juniper Mist AP43 Wi-Fi 6 wireless access points have been deployed throughout the facility.
AMP
The network is controlled with Juniper EX4400 and EX4650 switches.
AMP
Fans enter the venue up to 75 minutes faster than prior to the overhaul, giving them more time to relax and enjoy the show.
AMP
Popular acts such as Luke Combs thrill big crowds at the Walmart Arkansas Music Pavilion, an outdoor music venue in Rogers, Ark.
AMP
But getting as many as 11,000 fans to their seats quickly is a big undertaking. That job has become easier since the venue’s 2022 network overhaul.
AMP
Juniper Mist AP43 Wi-Fi 6 wireless access points have been deployed throughout the facility.
AMP
The network is controlled with Juniper EX4400 and EX4650 switches.
AMP
Fans enter the venue up to 75 minutes faster than prior to the overhaul, giving them more time to relax and enjoy the show.
AMP
Network Speed Drives User Experience
For Zero Latency VR, a free-roam virtual reality gaming company with two dozen locations in the U.S. and 60 more around the world, the importance of lightning-fast network connectivity is right there in the business’s name.
Until a recent network refresh, players had to wear 13-pound backpacks that contained computers connected to their headsets. But the company’s move to CiscoMeraki MS120 switches and Cisco Catalyst 9166 Wi-Fi 6E access points has changed that, says CTO Scott Vandonkelaar.
“Upgrading the network has had a major impact on how immersive the experiences are,” he says. “Because of the network’s low latency, the virtual worlds are rendered on a computer separately, and they’re shown to players via their headsets. That allows for faster graphics processing and a more consistent experience. Players feel like they’re in a different world.”
At the same time, Meraki’s centralized management dashboard is critical to helping the company manage connectivity and ensure performance.
“Our team has one interface to configure, monitor and troubleshoot the entire network infrastructure, including the Wi-Fi access points,” he says. “The best part is, the technology now just works. Customers can play for longer, they’re more comfortable, and they have a seamless experience from the moment they suit up until the game is complete.”
Technology professionals at Chase Center in San Francisco, home of the NBA’s Golden State Warriors, have found that not only is the network refresh journey never-ending but the cycle also moves faster than ever.
When the venue opened in 2019, only about half of fans were using mobile ticketing; today, they all do, and the arena has nearly tripled the number of locations that support mobile food and beverage ordering.
“Those use cases are incredibly reliant on connectivity,” says Daniel Brusilovsky, vice president of technology for the Warriors. “A lot has changed over the past several years from a consumer expectations standpoint, but the mission and the vision have stayed consistent, which is that we want to create the most connected experience possible.”
Upon its opening, Chase Center was one of the first major venues with Wi-Fi 6 access points. Already, IT staffers have replaced that infrastructure, installing 600 Wi-Fi 6E access points from HPE Aruba Networking, making Chase Center the first major North American arena with a Wi-Fi 6E wireless network.
39%
The portion of IT professionals who cite the increase in remote work as a major challenge to securing enterprise networks
Source: Cisco, 2023 Global Networking Trends Report, February 2023
The Warriors organization is also looking to replace edge and core switching, with plans to install HPE Aruba Networking CX 6300 switch series starting this summer.
“The bottleneck is no longer the access point,” Brusilovsky says. “It’s now actually the switch, and that’s why we’re upgrading.”
He says the organization has been aggressive in future-proofing its network due in part to its partnership with HPE Aruba Networking, but also to meet expectations of fans, many of whom are high-profile executives in Silicon Valley tech: “The expectation from our fans is that they will be able to bring any device and it’s not just going to work but work exceedingly well.”
Brusilovsky doesn’t yet know what upgrades will prove necessary over the next few years, but he is certain that the organization will keep improving its network.
“Whatever is coming, I’m confident that we will be able to implement things in a way that puts the fan at the center of everything we do and makes us a better business as well,” he says.
The Tech Trends That Will Power Future IT Networks
Networks continue to evolve as technology providers deliver new capabilities, especially in automation, security and connectivity:
97% The share of organizations now using multiple public clouds
42% The percentage of cloud and networking professionals who use a multicloud model to support more agile and scalable application development
95% The percentage of all U.S. mobile connections that will be 5G by 2030