Sep 23 2025
Data Center

Nutanix and Pure Storage Deliver a Smarter Approach to Virtualized Workloads

As organizations look to cut virtual workload costs, Nutanix and Pure Storage deliver with a unified, full-stack platform.

Recent market mergers have led to significant spikes in virtual workload costs. Analysts project that cost concerns will lead 70% of enterprise-scale customers to migrate 50% of their workloads by 2028.

In partnership with Pure Storage, Nutanix has developed a new, integrated solution for mission-critical workloads that offers reduced costs, improved choice and enhanced performance.

RELATED: The solutions and services from CDW and Nutanix that can help your business. 

What Users Want From Virtual Workloads

 According to Ketan Shah, vice president of products at Nutanix, “the compelling event for this shift is sticker shock and dissatisfaction from existing virtualization solutions. That led us down the path of building a solution that’s capable of meeting customers where they are.”

As Jamie O’Hearn, solution architect team lead for Pure Storage at CDW, points out, what customers need from virtualization solutions is changing. “They want to use the technology vendor they’re comfortable with,” he says. “They’re specifically asking for hypervisor alternatives. Nutanix AHV is one of the better options out there, and this integration with Pure Storage helps customers make that shift.”

Finally, Brandon Jackson, solution architect team lead for Nutanix at CDW, says that enterprises are looking to reduce complexity and streamline deployments. “Companies don’t buy technology to tinker with it,” he says. “They don’t want to worry about compatibility.”

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