Enhanced Video Surveillance Improves the Employee Experience
While loss is a major concern for any retailer, it isn’t the only negative consequence of criminal and nuisance activity in brick-and-mortar stores. Left unchecked, these incidents can affect the experiences of both customers and employees.
One potential solution to deter this activity is OnView’s real-time security system. Andy Szanger, director of strategic industries at CDW, recommends OnView for multiple uses in retail. “It’s obviously deterring the nuisance crimes, but it’s also helping with employee safety and customer experience,” he says.
Szanger notes that such a system can improve employee safety, which can help to address staffing issues. “It can help with employee retention and recruiting because retailers can speak about that employee safety component of their work environment,” he says. “And in this current environment, with labor shortages, you need to make sure that you have the best employee experience possible.”
CDW’s Chris Black, IoT and digital transformation practice leader, says enhanced video surveillance can’t solve every physical security issue, but it can help prevent criminal intent. It cleans up a lot of retailers’ problems, he says, but it won’t solve for someone aggressively robbing a store. “That’s not what it’s built for,” he says. “But it prevents the intent, and it drives people who are going to do bad things away from that location and off to somewhere else.”
Enhanced video surveillance can also be used to prevent repeat offenses, alleviating stress on employees. Link Simpson, CDW’s enhanced video surveillance practice lead, explains that facial matching can be used when a person commits crimes repeatedly, even across multiple locations. “By establishing that someone is a repeat offender, you’re much more likely to get a response in terms of somebody showing up from the police department. OnView does that type of thing,” he says.