Why Creating a Digital Experience Is Critical
One of the ways companies can help ease that friction is by providing seamless connectivity across all apps. “This means that as employees work wherever, there’s a sense of immediacy, and that translates to community,” said Webb. “And this applies whether it’s an urgent work update, a team photo or news of a new baby being born.”
For businesses hoping to encourage a return to the office, technology will be critical to their success. According to a survey conducted by HP, 89 percent of respondents said that they need the right equipment to be productive.
Once the software and equipment are set, the next phase is giving everyone equal access to it. “If I’m on a Zoom call but my video or sound quality isn’t working, I’m already one level removed from my colleagues,” said Webb.
A partner like CDW can help businesses with the network infrastructure needed for their teams to operate at a maximum level of connectivity. “We make sure the network and connectivity function across platforms,” said Sheena Vojta, director of digital experience at CDW. CDW’s Amplified™ collaboration services can also help IT leaders chart a path forward so they can achieve their digital experience goals.
How to Curate a Positive Digital Experience
For experts at the SummIT, creating an unparalleled digital experience starts with getting personal. “As you deploy monitors and videoconferencing software, executives must consider the different workstyles in your company,” said Adams. “Ask yourself: How will my team interact with this technology? That’s where the experience starts.”
In any given enterprise, there’s a range of personas, from the connected executive and the office communicator to the remote collaborator. “Ideally, the digital experience should complement all of these different workstyles,” said Adams.