Lily is a Senior Editor at BizTech Magazine. She follows tech trends and the IT leaders who shape them — reporting on entrepreneurial business, security and thought leadership.
For retailers, NRF 2023: Retail’s Big Show is the most anticipated conference of the year. With three days of robust programming, this year’s National Retail Federation gathering brings together retail experts and brands from across the country for educational sessions, roundtables, and product demos. The event will take place Jan. 15-17 at the Jacob K. Javits Convention Center in New York City.
IT leaders will evaluate key industry trends and examine how businesses can set themselves up for future success. Speakers will also discuss the challenges retailers have faced over the past year and how leveraging new technologies can yield powerful results.
Here’s what attendees can expect from this year’s NRF event.
Many of the sessions will focus on discoveries, trends and insights. Topics include customer relationship management and brand loyalty, customer experience, digital marketing, leadership, data and analytics, supply chain and operations, sustainability and corporate social responsibility, and the labor market.
The conference will also examine the socioeconomic and political factors that disrupt supply chains in the retail industry. The pandemic, climate change, the Russia-Ukraine war, inflation and changing government policies have all impacted the supply chain. Retailers will reveal their strategies for managing inventory and budgets under these conditions.
Immersive In-Store Experiences with AI, ML, VR, AR and Robotics
According to McKinsey, retailers that invest in technology have higher sales revenue and stronger customer engagement. A 2023 Digital Commerce 360 report notes that nearly 40 percent of online retailers say they will spend 10 to 15 percent more on technology this year in order to stay competitive.