Modernized Apps Create Disruption in the Best Possible Way
Cadwell highlighted some CDW customers to demonstrate how successful companies are using modernized applications to deliver experiences that have disrupted their respective markets. For example, McDonald’s was an early disruptor in the restaurant industry, PayPal disrupted credit card payments and money transfers, HBO reimagined movie distribution models and Netflix drastically changed the face of video consumption.
Some of these companies disrupted their markets long before the advent of the internet or smartphone. But in each case, these businesses recognize that customers are now primarily using their personal devices, and they’ve acknowledged that apps have become central to the customer experience.
Kremer offered a CDW customer success story as an example. A global big-box retailer was facing multiple challenges, many of which centered on problems with its online retail experience. The company knew it needed to modernize its customer experience to meet the expectations of a post-pandemic market.
“The other challenge was cloud migration,” Kremer said. “They didn’t have the skill sets to get where they needed to be to be efficient and modern. So, the solution that the client and our engineers came up with is we looked at specific in-store, line-of-business applications, and we migrated those over to cloud-native or rebuilt these cloud-native Azure apps — much more performance, scalable, easier to maintain. Then we built an agnostic cloud center of excellence approach.”
The changes enabled significant growth for the customer. “Some of the outcomes were very impactful year over year, approximately 76 percent growth,” Kremer stated. The company also realized other efficiencies in IT savings, which enabled easier innovation. “And then the omnichannel experience is going to allow the client to basically be efficient and to gain market share even in a down economy.”
Multicloud Platforms Provide a Better Customer Experience
The examples presented are just a few of the many organizations that are leveraging the cloud to transform the way they do business. The entertainment industry looks vastly different from just a few years ago because music and video are being delivered in the cloud. The financial services industry also is enabling its customers to perform transactions in the cloud.
“To build these great experiences, many more institutions are building their own applications. Many of you are building your own applications. And then you must modernize your other existing applications along the way,” Cadwell explained. “Most organizations will modernize their application stack using cloud-native approaches.”
Cadwell pointed out some of the benefits of cloud platforms over more traditional, on-premises platforms. “Because this is old technology, operating patterns aren’t agile enough to support all of this change. Everything’s so much faster right now, it must support their internal customer in new ways. Cloud models are far faster and far more agile,” he said.