Security
NRF 2025: How Visual Intelligence Is Securing the Retail Shopping Experience
At NRF 2025: Retail's Big Show in New York City, attendees showed interest in the benefits promised by the data-rich video footage being produced by cameras on the expo floor.
CDW's Andy Szanger, director of strategic industries, and Gina Cox, senior retail IT advisor, explained the ways in which AI is improving physical security in retail stores. But these cameras aren't being considered solely for their security-focused uses. James Stark of Axis Communications pointed out the ways in which data can elevate the customer experience by helping retailers anticipate a shopper's needs.
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Participants
Andy Szanger, Director of Strategic Industries, CDW
Gina Cox, Senior Retail IT Advisor, CDW
James Stark, Retail Segment Leader, Axis Communications
Video Highlights
- Visual intelligence is providing retailers the same kind of visibility in physical stores that they've had for years with online shoppers.
- In-store cameras equipped with AI are enabling retailers to reduce the time required to respond to an incident.
- AI-enhanced cameras are also allowing store associates to provide better customer service with alerts that indicate a customer may need assistance.
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