NRF 2024: Mining Value from Data with Edge Computing in the Retail Space
Many of the innovative tech tools used by retailers today rely heavily on data. Fortunately for those retailers, there is no shortage of data at their disposal. Cameras and mobile devices are valuable tools to help gather and analyze targeted data at the edge so that store associates can provide an elevated customer experience. At NRF 2024, leading IT companies discussed how edge computing can leverage data to enhance in-store shopping and exceed consumer expectations.
Gina Cox, Senior Retail IT Consultant, CDW
James Hughes, Retail CTO, Verizon
Amir Mahmood, Director of Technology Alliances and Partnerships, Cradlepoint
James Stark, Segment Development Manager for Retail, Axis Communications
- Edge computing is allowing retailers to leverage the data they collect for real-time decision-making and hyperpersonalization.
- Cameras equipped with data analytics can be a valuable part of a retailer's loss prevention arsenal.
- Data gathered and analyzed at the edge can be used to power artificial intelligence, security services, Internet of Things services and video surveillance, all of which can help provide a better shopping experience.