Jan 16 2018

NRF 2018: Define a Path to an Interconnected Retail Experience

Retailers know that they need to meet customer demands for a consistent experience across every environment where customers interact with their brand. In fact, 75 percent of consumers expect that consistency in their experience — across platforms and in person, according to data from Salesforce. What's required to achieve that? How can retail businesses set a strategy for success? We sit down with three retail experts from CDW to get pointers.

Watch and read more stories from NRF 2018 here.


    John Chancellor, Senior Professional Service Manager, CDW

    Link Simpson, Senior Manager, Connected Solutions, CDW

    Adrian Woodrup, Practice Lead, IOT and Analytics, CDW

Video Highlights

  • Set a bold plan. Start with a small, achievable project. Build on your success.
  • Understand your customers' expectations, and know that they will expect the same interactions digitally as in person.
  • Use data to gain insights into your customers and to personalize services.