CDW Executive SummIT: Exploring the Common Challenges to Providing an Optimal Digital Experience in Retail
The digital experience is an aspect of technology that touches every user, especially in the retail space. For internal users, IT leaders are looking for ways to make the employee experience more efficient while securely managing customer data. External users are seeking an overall positive interaction, which can often be streamlined and improved through automation. As in many other industry segments, artificial intelligence is beginning to play a major role in advancing the digital experience for retail employees and customers alike.
Lisa Cuthbertson, Director, Digital Experience, CDW
Christopher Shelton, Senior Director of Infrastructure, Operations and Cybersecurity, Outdoor Living Supply
Gareth Hughes, Executive Director of Retail IT, The Estée Lauder Companies
Christopher Corporan, Senior Director and Head of Network and Telephony, Ralph Lauren
- Retailers are still seeking ways to unlock the value of the data they can gather from online and in-store shoppers.
- Many retailers are curious about the potential of artificial intelligence to elevate the digital experience, but they're still in an exploratory stage.
- It's essential to have a solid infrastructure in order to leverage the potential benefits of automation.