Jan 19 2024

NRF 2024: How to Reduce Friction for Retail Employees

In recent years, the in-person shopping experience has gone through some significant shifts. Retailers have pivoted to address the evolving demands of their customers, who expect convenience and efficiency. One of the most important elements of a positive retail experience is the service provided by store associates, and reliable technology has the power to enable staff members to excel at their jobs.

At NRF 2024, leading IT companies shared the innovative ways they're helping retailers to reduce the friction their employees experience in the workplace.

Keep this page bookmarked for articles from the event, and follow us on X (formerly Twitter) at @BizTechMagazine and the official conference Twitter feed, @NRFnews.


    Andy Szanger, Director of Strategic Industries, CDW

    Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies

    Amir Mahmood, Director of Technology Alliances and Partnerships, Cradlepoint

    Nick D’Alessio, Senior Business Development Manager, Brother Mobile Solutions

    Ravi Panjwani, President, Brother Mobile Solutions

    Nancy Greco, Principal for Client Engagement, Global Technology, and IBM Distinguished Engineer

Video Highlights

  • Store associates rely on technological tools and devices to provide the information they need to serve their customers.
  • Insufficient technological support can lead to high employee turnover in the retail sector.
  • Well-informed and well-equipped retail employees will create a better in-store experience for shoppers.