AWS AppFabric Supports Increased Productivity
In an Innovation Talk session at the event, Dilip Kumar, vice president of AWS applications, noted the software sprawl that many organizations must combat. When AWS introduced AppFabric in June, “we also announced at the same time how applications can do more, to be able to improve employee productivity,” Kumar said.
In a video demo he presented during the session, Kumar explained, “Today, employees typically switch between six to eight SaaS applications from different vendors to complete tasks, switching context constantly.” While app developers see ways in which generative AI can reduce such context switching for end users, they’re limited by data silos that exist when the generative AI doesn’t include cross-application data.
But AWS AppFabric is able to break down those silos by integrating multiple Software as a Service applications and automatically normalizing data for use across apps. “With cross-application context, developers provide a more personalized user experience that increases adoption and loyalty. End-users benefit from accessing insights they need without interrupting their workflow,” which leads to increased employee productivity, according to the demo.
Increasing Productivity by Reducing Context Switching
Kumar noted that employee adoption was one of the goals AWS had in mind when designing AppFabric. “What's the point of having people improve their productivity if they have to learn an entirely new way to do their daily jobs?”
“If you're using a set of SaaS applications to do your job, we wanted to be able to pull in the right level of insights from the other applications and surface it in the existing application so that you don't have to context-switch,” Kumar explained. “You get the information that's necessary, and now you're suddenly a lot more productive.”
With AppFabric, these benefits are already available for Asana, Miro and Smartsheet, and AWS will be adding Zoom to the fold next. “And soon, we want to build this on a series of applications because we feel that this is one way where you can get people to be able to do the productive tasks that they need to do without the context switching they're subjected to on a daily basis,” Kumar said.