AWS Enhances Generative AI Offerings for the Cloud
AWS re:Invent kicked off this year with a keynote from Peter DeSantis, senior vice president of AWS Utility Computing, who highlighted many of the company’s innovative new offerings. Unsurprisingly, many of them feature new AI capabilities.
According to a press release heralding the start of the event, “Artificial intelligence (AI) continues to transform how we do business and serve our customers. AWS offers a range of pre-trained AI services that provide ready-to-use intelligence for your applications. In this post, we explore the new AI service capabilities and how they are enhanced using foundation models (FMs).”
Among the key services highlighted in the opening keynote were Amazon Transcribe, Amazon Transcribe Call Analytics, Amazon Personalize and Amazon Lex, which leverage FMs to enhance customer contact centers through language translation services, content and product recommendations and more robust conversational responses for customer FAQs.
AWS Introduces New AI-Powered Services
On the first full day of this year’s event, Selipsky highlighted AWS’s new services supported by generative AI, especially helpful for customers that don’t have the resources or skills to develop their own FMs.
Selipsky expressed his excitement in announcing Amazon Q, “a new type of generative AI–powered assistant designed to work for you at work. Q lets you answer questions quickly with natural language interactions. You can easily chat, generate content, take actions. That's all informed by an understanding of your systems, your data repositories, your operations.”
He emphasized the need to consider data governance in the design of Amazon Q. “We know how important rock-solid security and privacy are, so Q understands and respects your existing identities, your roles and your permissions. If a user does not have permission to access something without Q, they cannot access it with Q either.”
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Selipsky said AWS hopes Amazon Q will enable developers and builders to be “more efficient, more knowledgeable and more proficient. So, for starters, Amazon Q is your expert assistant for building on AWS, how to supercharge work for developers and IT pros. We've trained Amazon Q on 17 years’ worth of AWS knowledge so it can transform the way you think, optimize and operate applications workloads on AWS. And we put Amazon Q where you work. So, it's ready to assist you in the AWS Management Console and documentation in your IDE [integrated development environment] via CodeWhisperer and in your team chat rooms, like Slack. You can chat with Amazon Q to explore AWS capabilities, learn on familiar technologies, architect solutions — it's an expert in AWS, architected patterns, best practices and solution implementations.”
In addition to the assistance Amazon Q will offer, AWS intends to support developers with enhancements to CodeWhisperer. “Last year, we released Amazon CodeWhisperer, which helps you build applications faster and more securely by generating code suggestions in near real time. Now, with CodeWhisperer, developers use a natural language prompt and then receive accurate code suggestions in every popular IDE and for 15 of the most popular programming languages,” Selipsky said.
