Two forces in emerging technology are about to transform the way businesses think about CRM: The cloud and data analytics. Microsoft's flagship CRM product Dynamics will tap into its powerful cloud platform Azure and offer the product an artificial intelligence lift through Azure Machine Learning, reports InformationWeek.
The inclusion of Azure is intended to provide analytics-driven intelligence and a knowledge management system so businesses can record and access data when resolving issues. Machine learning tech attaches to the business process to receive data from customer-employee interactions. The more employees use it, the more it learns.
Dynamics 2016 is currently going through testing but it's still expected to be released by the end of 2015.