NRF's BIG Show 2017: In-Store Direct to Object Printing Opens New Retail Opportunities
New printing technology can attracts customers in-store or support an ecommerce manufacturing play, and represents the next generation of innovation from Xerox.
- Kerry Sanders, Senior VP Commercial Excellence, Xerox
- UV-curable ink can be printed on any object surface, flat or curved, allowing reatilers to instantly customize a purchase in-store.
- eCommerce retailers can deploy a fleet of direct-to-object printers as a manufacturing option to meet online demand for customized merchandise.
NRF's Big Show 2017 focuses on innovation, connectivity and smart solutions for the retail industry, Jan. 15-17 in New York City. Stay current with all of BizTech's content from the show.