NRF's BIG Show 2017: Beacons and Mood Readers Enter Retail
Connecting directly with customer devices or reading customers' moods as they enter a brick-and-mortar store represent the next generation of retail innovations from Samsung.
- John Gibson, Senior Manager Retail Solutions, Samsung
- Retailers connect directly with customers through mobile apps and beacon technology, designed to better understand customer needs and market specific products based on customer preferences.
- In-store facial recognition and expression readers help associates understand customer moods as they enter a store, even further customizing their experience based on how they may react to a product or display.
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