Feb 03 2020

NRF 2020: How Retailers Are Optimizing Digital Signage

Digital signage is a powerful differentiator for many retailers. With features such as vivid 4K resolution, content management and touch screens, these displays can improve the customer experience and help retailers stand out. At NRF 2020 Vision: Retail’s Big Show in New York, we asked retail experts for their insights into how stores can optimize their digital displays. To see more articles and videos from NRF 2020, visit biztechmagazine.com/nrf.

To learn more about how stores can improve sales and the customer experience, read "The Future of Digital Retail" from CDW. 


    Anup Shah, Category Manager, Digital Signage, CDW

    Harry Patz, Senior Vice President and General Manager, Display Division, Samsung Electronics America

    Stacey Shulman, Chief Innovation Officer, Retail, Banking, Hospitality and Education Group, Intel

Video Highlights

  • Innovations such as OLED and Direct View LED give retailers a chance to create a unique environment for shoppers. 
  • Artificial intelligence enables stores to deliver content tailored toward specific customers who happen to be standing near a digital display. 
  • Understanding the environment and identifying the objective of a display are essential for digital signage success.