That’s where a digital experience platform can come in handy. Think of it as a centralized, integrated solution for content creation, eCommerce management and real-time customer experience analytics. That way, sales, marketing and customer service teams are better equipped to collaborate to ensure a more seamless experience.
From Disparate Systems to a Unified Solution
A Salesforce report found that 71% of small business leaders have said that adopting digital tools helped them to survive and grow through tough economies, which means that ensuring a seamless digital experience between consumers and businesses is a top priority.
Adobe defines a digital experience platform as “an integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.” It can consolidate the different pieces of information a customer may provide at different touchpoints into a single profile that is available across departments.
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This can better address common pain points small businesses have, such as fragmented digital experiences, lack of personalization at scale, inefficient content workflows and poor integration between a content management system and analytics.
Adobe Experience Platform, for example, can help businesses manage customer journeys better and integrate with existing data sources such as Salesforce or ServiceNow for a more agile, scalable approach.
