1. The Power of AI for Coding
“English is the new coding language,” said Sanjeev Siotia, CTO of Manhattan Associates, during a panel discussion of agentic AI at NRF 2026.
The ability of AI to deliver software capabilities without users knowing how to code presents a vast number of opportunities for retailers. AI’s ability to help retailers develop software can speed up the development of new apps and website features, enabling stores to provide a better experience for customers or more efficient operations for employees.
“That’s a significant shift: You don’t have to know how to code to do something,” said David Stevens, CTO of Groupe Dynamite. “You need to be able to prompt the AI.”
Stevens added that getting started is a top concern for many companies. For retailers who aren’t sure where to start, a trusted partner can provide the knowledge and experience to put them on the right path, said Andy Szanger, director of strategic industries at CDW.
READ MORE: Effective data governance is even more crucial as businesses deploy AI.
2. Content Is a Powerful Tool for Boosting the Customer Experience
Media networks provide retailers with a powerful means to present content to customers, retail leaders said during the NRF expo. This content can be delivered to customers across numerous channels — in stores, on a website or via an app. The content can entertain customers while also informing them about products or services relevant to them. In stores, the network can serve content to customers based on where they are and what products are nearby.
For example, Dick’s Sporting Goods uses content in its House of Sport concept. The company has set up an immersive environment in stores that enables customers to try out sports equipment before they make a purchase, helping them to ensure comfort and fit. Content played through interactive displays in these areas provides customers with information about products they have demonstrated interest in.
“We’re trying to meet the need of each customer by the area of the store,” said Michael Budzisz, vice president of in-store creative and innovation for Dick’s Sporting Goods.
EXPLORE: How retailers are taking the next step in the transition to agentic AI.
3. The Pace of Change Demands Action
Retail is evolving rapidly, and retailers who are slow to adopt advanced technologies may find themselves falling behind their competitors. Throughout NRF 2026, experts stressed the need for retailers to get started on new technology initiatives.
AI presents a particularly important opportunity, and experts advised retailers to begin their AI journeys as soon as possible. For many retailers, challenges include figuring out where AI may be the most useful and building out new projects.
Partners such as CDW can help retailers map AI use cases to their business and initiate pilots. “AI rewards motion,” said Andrew Cadwell, vice president of strategic enterprise for CDW. “Waiting is risky.”
To learn more about NRF 2026, visit our conference page.
