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NRF 2026: How Tech Is Making Retail Employees More Efficient and Productive
Tech leaders recognize that a positive retail shopping experience begins with informed and enabled store associates. At NRF 2026: Retail’s Big Show in New York City, representatives from Honeywell, Brother, Zebra Technologies and Oracle shared how the companies are equipping their retail customers’ employees with the devices and technology they need to provide an elevated customer experience.
From Internet of Things devices to artificial intelligence-enabled software, retailers are empowering their associates with more access to knowledge than ever before, thereby enabling them to serve shoppers more effectively.
To learn more about NRF 2026, visit our conference page.
Participants
Taylor Smith, Chief Marketing Officer, Honeywell
Theo Bielowicz, Sales Director, Brother
Fernando Maroniene, Senior Director of Product Marketing, Brother
Mike Edmonds, Vice President of Agentic Commerce and Commercial Growth, PayPal
Paul Woodward, Global Vice President of Retail Product, Oracle
Jim Musco, Industry Principal for Retail, Zebra Technologies
Art Miller, Vice President of Business Development and Global Head of Retail IoT, Qualcomm
Video Highlights
- Fernando Maroniene of Brother touted his company’s printers, saying their cloud connections make them more like Internet of Things devices.
- Mike Edmonds of PayPal sees agentic commerce as the key to making the shopping experience more conversational, more performant and more personalized.
- Taylor Smith shared news of Honeywell’s software offerings, which he said provide many opportunities to integrate with one another to drive a more cohesive experience.
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