Jul 23 2025
Software

AWS Summit New York City 2025: Agentic AI Is Reshaping the Future of Work

AWS experts say enterprise-ready agentic AI solutions are ready to deploy, but IT leaders are still learning to trust them.

The AWS Summit New York City, held July 16 at the Jacob K. Javits Convention Center, came on the heels of Amazon’s record-breaking Prime Day, which saw over $24 billion in U.S. sales, up 30% from last year. AWS showcased its end-to-end agentic AI strategy, positioning itself alongside competitors like Microsoft Copilot, Google Vertex AI, and Oracle’s enterprise-grade large language model.

According to the AWS keynote, companies such as BMW, AstraZeneca and Warner Bros. Discovery Sports are already seeing benefits, using AI to streamline internal workflows, accelerate data-driven insights and automate repetitive tasks across departments.

The move signals that AWS sees agentic AI as not just a product but also a transformation tool for modern business. The company announced a $100 million reinvestment into its Generative AI Innovation Center to promote widespread adoption.

“With these improvements, we are seeing end-to-end task completion rates above 90% on early enterprise use cases, and now we are excited to work with AWS customers on building great browser agents,” said Rohit Prasad, senior vice president and head scientist at Amazon. “These agents can perform end-to-end tasks alongside enhanced security and access controls.”

The problem? IT leaders aren’t quite as confident in agentic AI’s capabilities yet. Nor do they trust the technology enough for it to be deployed across the enterprise.

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Building More Trust in Agentic AI

Some of that wariness, according to Swami Sivasubramanian, vice president of AWS Agentic AI, stems from a fear of error. Humans make mistakes, he said, but we don’t like to offload a task and see it done inaccurately by a bot. Right now, most AI agents still lack reliability. “Imagine having an agent that's always 90% accurate. Sounds great, unless it's unpredictable, like a brilliant and inconsistent colleague. It may be 90% accurate on a specified pass today and only 70% accurate tomorrow,” said Prasad.

For humans to use agentic AI on a daily basis, that error ratio has to get lower. “Every percentage point matters to earn customers’ trust, which typically happens at 90%-plus accuracy,” Prasad added. But AWS is confident that widespread adoption is possible, with eight new enterprise-ready models developed in the past six months (including Amazon Nova, Amazon SageMaker, Bedrock Knowledge Bases and Amazon OpenSearch).

If these agents are trained properly, they can complete tasks without human intervention. Take Nova, for example, which allows “AI to accomplish the same tasks you and I do every day on a computer,” said Prasad.

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The Start of More Sophisticated, Self-Reflective Agents 

There are several factors that make agents different from other automation tools, Sivasubramanian notes. Rather than execute tasks step by step, “agents take higher-level objectives as inputs, and they decompose them into plans and any required code necessary to solve the problem. They are dynamic.”

Agents are also capable of self-examination. “Rather than running to their instructions from start to finish, like a pipeline, they self-reflect and until they have reached a desired goal, changing their tactics as and when needed. And third is action and tool use. Whether that's performing actions in other systems, like making API requests, or being able to access data,” these agents can pivot in order to “achieve the overall goal,” said Sivasubramanian.

To act ethically, agents need to be strictly trained and retrained on a company’s compliance and regulation policies. But repetition is key as they build up their log of recurrent tasks. Agents still need to “remember their past interactions and learn to improve over time, allowing them to be truly personalized,” Sivasubramanian said in his keynote.

The more work agents perform, the better they become at self-reflection. For an agent to have the knowledge of an employee working on a six-month project, it requires “not just high-performance logging of short-term activities but also mapping this extremely long context to higher-level concepts that the agents learn over time. Next is enabling agents to interact with true autonomy on behalf of users and systems,” he added.  

Models with More Advanced Managed Memory Systems

To accelerate this learning process, AWS announced “Amazon Bedrock AgentCore, a set of services to deploy and operate capable agents securely at scale using any framework or model,” said Sivasubramanian. “Now developers can just focus on building intelligent agents rather than managing these memory systems.”

“The brain does a lot of work to take frequent short-term memories and encode them into longer-term memories, and over many years, the brain constantly rewires the neurons, causing them to get recompacted over and over again, preserving what's important in an efficient way,” said Sivasubramanian. AWS has established that foundation in their models already so they can be easily personalized and trained on specific use cases.

Watch Swami Sivasubramanian, Vice President of Agentic AI, AWS speak at the AWS Summit New York City on July 16, 2025.

Moving From Experimentation to Secure Deployment

To give businesses more confidence in scaling these agents cross their operations, AWS released several enhancements to Amazon Nova and the Nova Act SDK at the Summit. Organizations can now fine-tune Nova models with Amazon SageMaker HyperPod and integrate them seamlessly with Amazon Bedrock Knowledge Bases and OpenSearch, enabling scalable retrieval-augmented generation (RAG) capabilities.

For high-security environments, the new SDK features improved access control — essential for compliance-heavy industries such as finance and healthcare. These updates give IT leaders more control into how AI digests data securely and operates within their environments.

Scaling Agentic AI Across an Organization

In the not-too-distant future, Sivasubramanian and his team hope that agentic AI will run at various levels across an organization, completing tasks autonomously alongside colleagues. It won’t quite be a one-to-one, human-to-agent ratio, but it will be sizable.

“Just as today's software ecosystem thrives on third-party APIs, tomorrow's AI agents will need to integrate specialized capabilities from across organizations,” said Sivasubramanian. This ecosystem, where providers and systems come together, will be an essential “trusted source that brings together builders and buyers of AI capabilities in a centralized, secure and governable way.” The goal here is to make no-code agents accessible not just for engineers but for nontechnical users too.

For CIOs, CTOs and digital transformation teams, the message is simple: It’s time to move beyond prompting and start deploying exceptional AI that performs.

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Photo courtesy of AWS
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