How to Use Tech to Promote Employee Engagement
Forrester analyst Andrew Hewitt notes that technology has become an increasingly important part of the employee experience, especially since the COVID-19 pandemic, which thrust digital solutions into a central role for many workers.
But it’s not enough to merely adopt technologies, Hewitt says. Employers must be intentional about implementing tools that will make it easier for workers to do their jobs rather than frustrating them.
“We know that technology has a decisive impact on not only productivity but employee engagement as well,” Hewitt says. “Collaboration is a huge part of the overall digital experience. If you get collaboration right, you’re much more likely to reach higher levels of engagement. But if you get it wrong, it has one of the highest impacts on burnout.”
Wunderman Thompson is mostly standardized on Microsoft Teams for collaboration, and employees also access THRIVE through the Teams platform. Unifying the digital employee experience promotes adoption and engagement, Thakker says.
“If employees need to log in to a new application and figure out a new tool, they might not be motivated to engage, and a lot of time can get wasted with the technical side of things,” she says. “But because this app comes to employees through Microsoft Teams, it’s already in the flow of their work. We want to meet our employees where they already are. We don’t want it to feel like they have to do something for the company, but rather that the company is doing something for them.”