Jun 29 2022

How Zero Trust Protects Data Against the Most Serious Security Threats

Defending your data is more challenging than ever, but this approach can help organizations establish a flexible cybersecurity posture.

Two issues have greatly increased the challenge of data security in recent years. For one, users are able to access enterprise data from virtually anywhere and on any device. Further, as organizations adopt cloud services — often without the involvement or knowledge of IT teams — data has become scattered across different platforms, to the point where no one is sure where it all resides.

The result of these issues: Data is everywhere, and trying to protect it is a massive challenge.

The evolution of work has altered the IT landscape. Organizations trying to adjust to these changes also face a cybersecurity environment that is more challenging than ever. To protect data that resides in mobile devices or in the cloud, IT teams are working to establish security measures that follow workloads rather than residing in a central location. The zero-trust approach to security has emerged as a key way for organizations to protect data in this new environment. Zero trust removes the need for implicit trust and makes sure that every request for access to data or applications is validated with regard to who is requesting access and what is being requested.

DISCOVER: Learn how a zero-trust architecture improves data protection.

“Zero-trust network access creates a condition where everything has its own perimeter,” says Jeremy Weiss, executive security strategist for CDW. “This is true for both authorization and authentication.”

The security improvements that zero trust offers have made it a popular approach for IT teams looking to protect sensitive data and workloads across industries. A 2022 report stated that 84 percent of organizations are either implementing or have fully implemented a zero-trust strategy. Simplicity is one of the benefits driving adoption of the approach.

“The real value is that zero trust tends to be software control,” says Buck Bell, who leads CDW’s Global Security Strategy Office. “This simplifies deployment as well as policy management. You can centralize policy and deploy it broadly.”

Organizations Respond to New and More Sophisticated Threats

The need for security measures such as zero trust is being driven by cybersecurity threats that grow more numerous and dangerous every year. Cybercriminals are well funded and organized, enabling them to carry out attacks that are increasingly complex and detailed. For example, social engineering attacks identify a specific target and leverage what’s important to that target to take a specific action, such as clicking a link or opening an attachment to an email.

The success of attacks such as ransomware has led to cybercrime becoming a viable business model. Further, the speed at which cybercriminals can exploit new vulnerabilities is faster than ever. For example, within hours of reports in December 2021 of a security flaw in the Log4j2 Java logging library, security professionals observed more than 100 attempts to exploit the vulnerability every minute.

The cybersecurity challenge that organizations face is exacerbated by state-sponsored cyberattacks. Government-backed hackers are well trained, well funded and coordinated in their attempts to compromise data and applications. Further, the use of cloud-based tools such as Ransomware as a Service increases the ease with which cybercriminals can carry out their attacks while also increasing the computing power at their disposal and making it easier for them to cover their tracks.

To address these threats, organizations need to be better than ever at cyberdefense. Zero trust has become a valuable part of these defenses.

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Simple Steps to Protect Data

As organizations look to implement zero trust, they can take some simple steps to get started. First, an assessment of an organization’s current security posture can help executives and IT professionals understand where vulnerabilities may exist, what the origination’s priorities are and what security controls are in place.

“Assessment is critical,” Bell says. “You need to know where the organization is as far as security and where data is, then you can create a roadmap toward implementing the pillars of a zero-trust model.”

Next, identity is a foundational element of zero-trust initiatives. If an organization is able to authenticate a user’s identity to a high degree of confidence, it can make better decisions about how it implements other security controls. To build this capability, many organizations implement multifactor authentication tools, as well as security controls that provide visibility into user behavior.

RELATED: Learn how data protection and recovery can provide business continuity.

“Organizations should have a clear picture of who has access to what data at any given time,” Weiss says. “This is a major challenge.”

A zero-trust approach provides flexibility to help organizations deal with the rapid evolution of cybersecurity threats. While zero-trust principles focus on enforcing security policies around services and applications, the approach also relies on measures such as encryption and microsegmentation to protect networks. In a security landscape where unauthorized access on some assets is almost inevitable, these controls are essential to prevent cybercriminals from moving easily through an organization’s network.

“It’s impossible to foresee every threat,” Weiss says. “Zero trust is important because it helps prevent lateral movement by threats.”

Getty Images/Galeanu Mihai

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