It’s no secret consumers use mobile devices to find what they need, weigh options and make quick purchase decisions. Whether a business fits into that equation depends on a cohesive mobile strategy. Here are a few tips to get started, from America’s SBDC:
Test the website: Explore free tools such as Google Webmaster to test the mobile-friendliness of a site and identify areas for improvement.
Don’t ignore mobile ads: Attract impulse buyers searching for products and services by investing in pop-up mobile ads triggered by search.
Learn about responsive design: Prevent a bad mobile experience by ensuring that websites respond optimally to different device screen sizes.
Source: America’s SBDC, “The Power of Going Mobile for Small Business,” June 2015