Self-service is no longer expected; it’s the standard. According to data from PYMNTS, 84% of U.S. consumers enjoy using self-service options, and 66% of customers prefer this technology to traditional staffed checkouts.

But what makes one self-service solution better than others? And what features do users want in order to improve their experience? BizTech recently spoke with Travis Burns, head of channel sales, Americas, for MicroTouch, to learn how the company’s latest Mach All-in-One series stands apart, with intuitive touch-screen navigation and contactless payment options.

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Setting the Standard in Self-Service Technology

MicroTouch has been a leader in touch-screen technology for more than 40 years. In 1986, the company debuted the first graphical touch screen point-of-service (POS) solution. Ten years later, it introduced the first computerized whiteboard, and in 2014, it set the stage for multitouch digital signage.

Now backed by TES for manufacturing and global leaders such as BlueStar for distribution, MicroTouch is leading the charge in experience-driven self-service solutions at any scale. “We support any opportunity,” says Burns, “from small businesses to full enterprise rollouts.”