Not too long ago, the only way customers could benefit from coupons was to buy the Sunday paper and spend a few hours cutting, sorting and storing coupons each week.
While coupon curating has become a specialized and lucrative hobby in this age of reality shows like TLC’s Extreme Couponing, the truth is that society is moving toward a more digital future — and it includes coupons.
QR codes have started to take hold with retailers because shoppers are encouraged to scan the otherwise ambiguous black and white camouflage-looking blocks.
The benefit of using a QR code rather than a paper counterpart lies mainly in these facts:
1) QR codes save trees. If retailers don’t have to print coupons, paper isn’t needed to produce them.
2) QR codes solve the problem of misplaced coupons: Once coupons are lost, so are the potential savings. By scanning a QR code, customers can hang on to that coupon no matter what.
According to data compiled by Wasp Barcode Technologies, 84 percent of consumers use coupons. So there’s plenty of big business to be had in making QR codes more common and usable.
Check out this infographic on QR codes from Wasp Barcode Technologies, below.