NRF's BIG Show 2017: Retailers Tap VR to Plan Better Store Layouts
The use cases for virtual reality are plentiful in retail. Intel shows off a solution that helps retailers better understand how customers interact with products on the shelves.
- Michelle Tinsley, Director of Mobility and Secure Payments, Intel
- Virtual reality can be leveraged to help retailers replan store aisles and shelves, providing in-app analytics to show what products sell best, where customers' eyes track along shelves and what products will fit best in different locations.
- Intel showcased this and other real-time tracking tools for retail inventory and customer engagement.
Couldn't make it to NRF's Big Show? Stick with BizTech's coverage to keep up with the latest news and insights coming out of the event.