Artificial Intelligence
NRF 2026: Retailers Are Leveraging Tech to Elevate the Shopping Experience
As agentic artificial intelligence continues to assert its presence and usefulness in the retail space, tech providers are embracing it alongside other innovative forms of technology. At NRF 2026: Retail’s Big Show in New York City, representatives from Amazon Web Services, Ingenico, Verizon and Zebra Technologies discussed how their offerings are helping retailers meet the expectations of their customers and drive growth.
Radio frequency identification tagging and computer vision are two forms of technology exhibitors shared at NRF to demonstrate their ability to ease the pain points retail shoppers frequently experience. Together, they’re working to streamline the checkout process and enable shoppers to make use of their time in stores more efficiently.
To learn more about NRF 2026, visit our conference page.
Participants
Anthony Leggett, Director and General Manager, Just Walk Out Technologies, AWS
Jim Musco, Industry Principal for Retail, Zebra Technologies
Art Miller, Vice President of Business Development and Global Head of Retail IoT, Qualcomm
Scott Spencer, President, Americas, Ingenico
James Hughes, Retail CTO, Verizon Business
Video Highlights
- Amazon Web Services exhibited its Just Walk Out solution, which leverages artificial intelligence and computer vision technology to streamline the payment experience for shoppers. It is being deployed by NFL teams for game day experiences.
- Ingenico also presented technology intended to reduce friction for retail point-of-sale systems, enabling retailers to harness agentic AI for a more personalized experience.
- Verizon and Zebra Technologies shared information about solutions they’re developing to make retail associates more informed and efficient, thereby saving shoppers time.
