Jan 16 2021

NRF 2021: Shopping When You Cannot Touch Products

For many consumers, the appeal of a brick-and-mortar store is the ability to touch products or try out items. They may not be able to do the same when shopping online, but retailers have worked with tech companies to provide a hands-off shopping experience that substitutes for that tactile capacity as much as possible.

To see more articles and videos from NRF 2021, visit biztechmagazine.com/NRF.


    Peter Sheldon, Senior Director for Commerce Strategy, Adobe

    Shelley Bransten, Corporate Vice President of Retail and Consumer Goods Industries, Microsoft

Video Highlights

  • Adobe focuses on personalizing content for consumers through its design applications.
  • Style consultants working virtually can walk shoppers through a purchase and provide deeper and more personal insights.
  • Successful retailers such as REI can demonstrate a tactile experience to shoppers who cannot touch a product online.