NRF 2021: How Retailers Can Draw Customers Back into Stores
As physical stores welcome the return of customers, retailers can ease the transition to shopping once again in a brick-and-mortar establishment by providing consumers with information they require quickly and efficiently. Retailers can follow the presence of the customer to expedite curbside pickup, keep people socially distant while inside stores and send shoppers where they want to go as rapidly as possible.
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Amit Chetal, Retail Lead for the Americas Industry Organization, Cisco
Azita Martin, VP and GM of Artificial Intelligence for Retail, NVIDIA
Parrish Chapman, Director of Enterprise Sales Key Accounts, Samsung Electronics America
- Customers who have stayed away from stores may start to return to them for curbside pickup.
- Inside stores, customers seek to be safe and socially distant while searching for what they want to purchase as efficiently as possible.
- Displays can guide and direct customers quickly and effectively.
- Detection of customers' physical presence can help retailers deliver on these promises.