Four Areas Where AI Agents Drive the Most ROI in Financial Services
To deliver business value, financial institutions need to align AI strategies with organizational goals. Jim Wray, director of AI and productivity solutions for the M365 Copilot program at Microsoft, advises IT leaders to focus on four key areas:
- Elevating the Employee Experience
AI bots can improve productivity by up to 40%, with the potential to automate work that currently consumes 60%-70% of employees’ time, according to the MIT Sloan School of Management.
For financial services teams, this means freeing advisers, underwriters and compliance officers to focus on higher-value activities, such as deepening client relationships or mitigating risks.
“You’re giving people time back with AI,” says Wray. “But what are they going to do with that time? Will they strategize new solutions, mentor colleagues, upskill their technical skills or strengthen client relationships?”
- Reinventing Customer Engagement
Personalized, seamless customer experiences are essential for building loyalty and trust. AI can tailor financial recommendations, predict customer needs, and power conversational support for services such as loan applications or insurance claims.
The real value comes when leaders connect AI use to measurable business outcomes, such as higher conversion rates, reduced churn or faster service resolution times.
- Reshaping Business Processes and Compliance
From fraud detection to regulatory reporting, financial institutions depend on highly accurate, compliant workflows. AI agents can accelerate repetitive processes and reduce manual errors, driving a 25% boost in productivity.
But the opportunity goes beyond automation. By redesigning workflows around real-time data, financial firms can improve transparency and stay ahead of compliance mandates. This shift requires change management and reskilling talent to work in a generative AI-powered environment.
- Staying Ahead on Innovation
In financial services, being reactive isn’t enough. Firms must adopt proactive AI strategies to remain competitive. Wray suggests setting a value hypothesis for how AI agents will deliver impact; piloting programs; and tracking results against key performance indicators such as risk reduction, customer satisfaction and operational efficiency.