Apr 08 2025
Artificial Intelligence

Google Cloud Next 25: What To Expect at This Year’s Event

The newest artificial intelligence–based work assistant, agentic AI and cloud security will be hot topics in Las Vegas.

One of the most important technology events of the year will get underway this week, and artificial intelligence — as you might expect at a major tech show — will be the star. At Google Cloud Next 2025 in Las Vegas, company executives will gather with analysts, customers, journalists and many others to compare notes and share best practices on how best to leverage the Google Cloud Platform’s tools, especially when it comes to AI.

In that sense, Google Cloud Next will follow in the footsteps of its rivals, Microsoft and Amazon Web Services — which have also been heavily influenced by the emerging technology — as the big platforms compete with each other to deliver the most robust tools and services to enable businesses’ AI projects.

Several key themes are likely to be front and center for attendees of Google Cloud Next this year:

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Google Agentspace Will Likely Take Center Stage

Currently in beta testing, Google may use Cloud Next as an opportunity to more formally introduce and promote its new AI Agentspace offering, which it began talking about last November. Google’s answer to Copilot, the Microsoft solution designed to help office workers be more productive, Agentspace “unlocks enterprise expertise for employees with agents that bring together Gemini’s advanced reasoning, Google-quality search, and enterprise data, regardless of where it’s hosted,” wrote Saurabh Tiwary, vice president and general manager of cloud AI, in a blog post.

Businesses are buzzing about Agentspace, even though Google’s own efforts to promote it have so far been muted.

“The thing we’re hearing most from customers recently is Agentspace,” says Jason Clishe, a generative AI solution architect with CDW who focuses on Google. Clishe described Agentspace as a “consumer-facing portal or ‘start page’ for how knowledge workers will start their day. You start with your Agentspace screen, and it shows you your unread emails, your calendar for the day and relevant documents that you and others on your team have been working on. It uses AI to surface anything that it feels is relevant for you on that day, and there’s an AI-enabled search box on top, so you can just start typing a question.”

Similar to advanced versions of Copilot, Agentspace is connected “on the back end to all sorts of corporate data systems,” Clishe says, including Google’s own tools, such as Gmail, Google Drive and Google Workspace, “but also many third-party products — Jira, Confluence, Salesforce, OneDrive” and others, Clishe said. Agentspace can review those data sources, understand the context of a business’s challenges, objectives and team communication, and quickly make recommendations on actions, answer questions and offer other assistance.

“So the idea is that a person can implement it, and from an end-user perspective, I can just go to Agentspace — that is my AI-enabled enterprise search home page, and whenever I need anything, I just start typing,” he said. “It’s connected to everything in the environment. It searches everything and pulls back the information I’m looking for.”

CDW has been working to help businesses implement Agentspace. If Google Cloud CEO Thomas Kurian promotes it during his keynote address, interest is likely to accelerate.

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Custom Agentic AI Will Be a Popular Google Next Topic

Clishe said he also expects a lot of discussion about custom-agentic AI at Google Next.

“What agentic AI does is add a bit of autonomy to your AI apps, so you can create agents that do things,” he said. “We can create agents to do anything. We can ask, ‘What was our total revenue in March of 2025?’”

If the agent has access to the data, it can answer that question. An AI agent can do just about anything that can be described in code, Clishe said. More businesses are using agents to communicate not only with customers, employees and other people via chatbots, but also with other technology systems. “Al can have a workflow of information; it can structure that information and use it as an input to tell another system what to do.”

In this way, he said, the AI needs little to no human oversight of what it’s doing. “We can have these multiphase agentic workflows that are all automated,” he said. “It’s AI acting autonomously.”

Using AI to improve cybersecurity will be another top discussion item for Next, especially after Google announced on March 18 its acquisition of the popular cloud-security platform Wiz

Finally, the use of AI to generate better data insights is a popular application of the technology for organizations of all sizes, so expect many discussions on that topic at Google Next as well, Clishe said.

For continuing coverage from the event, follow us on the social platform X @BizTechMagazine and the official conference feed, #GoogleCloudNext.

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