Sep 25 2024
Security

For a Seamless Customer Experience, Banks Turn to QR Codes

QR codes are paving the way for cardless ATMs and mobile transactions.

This year, more financial IT leaders are leveraging QR codes to enhance security and create seamless customer experiences. QR codes have become an integral element of mobile payment technology, a market that is expected to reach a value of $50.5 billion by 2026. The rapid adoption of QR codes is causing a shift in the financial market as contactless ATMs become more mainstream and banks gain real-time analytics on customers behavior. Here are a few reasons why banks are using QR codes.

LEARN MORE: How CDW’s financial solutions and services can help your business.

QR Codes Are User-Friendly

For many financial organizations, QR codes have improved the safety of online investments and created a more user-friendly authentication experience, Deloitte notes in a recent report. IT leaders are incorporating QR codes into multifactor authentication protocols to protect online payments. Static QR codes are also being replaced with dynamic codes that offer real-time tracking and security features. Every transaction that occurs through a dynamic QR code is also bank verified, making it harder for hackers and fraudsters to penetrate it.

QR Codes Encrypt Transactions

Modern payment systems must prioritize data security, and QR codes support this effort with an end-to-end encryption process. After a customer scans a QR code to access an account or transfer money, the encrypted data is verified by the bank. Payment details are transmitted safely between the customer and the business. Secure, direct access to verified URLs also reduces the chance that a user is redirected to a fraudulent site. This also lowers the chance that data will be intercepted by a phishing or quishing attack.

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QR Codes Offer a Fast Touchpoint for Customers

Perhaps most important, QR codes are simple to use. A previous BizTech article noted that “the sleek square codes offered users a safe, fast and frictionless experience, providing a gateway from the physical to the digital.” People use QR codes daily to manage their investments, pay bills or apply for credit cards. 

Banks are using QR codes on their websites, digital signage, physical branches and applications to reduce friction in the customer journey, ensuring that users can immediately find what they are looking for or connect with a customer service representative.

RELATED: Focus on these three areas to improve customer service.

QR Codes Generate Real-Time Analytics Insights

QR codes also offer IT leaders real-time analytics so that they can learn more about their customers’ behavior, purchasing trends and more. A QR code can also reveal the time and place that a customer gained access to a website or app, or the type of bank service used. On the back end, banks can also redirect the QR code destination to new services and products. This is a convenient way to test out and advertise new promotions so that customers stay well informed.

QR Codes Make Mobile Banking Contactless

Banks are also integrating QR codes with barcode readers to streamline the customer authentication process. This makes verifying transactions instantaneous. Say a customer scans a QR code generated on a mobile banking app at an ATM. The barcode reader at the ATM reads the QR code to authenticate the user and approves the transactions without requiring a card or PIN entry. Experts also refer to this as a “cardless ATM.” This contactless experience is a growing trend, and the global barcode market is expected to reach over $14 billion by 2030.

From support queries to digital payments, users can connect with their bank on the go, anytime. As the QR code-driven payment market continues to expand, banks have a unique opportunity to deliver a data-driven customer experience.

UP NEXT: A customer service revolution has begun.

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