Strong Wi-Fi and Accurate Databases Simplify Customer Service
Equipping retail workers with the right tech, especially high-quality handheld devices connected via reliable Wi-Fi to inventory databases that are accurate in real time, is the best way to eliminate that friction point, says Matthew Guiste, a global retail technology strategist with Zebra Technologies.
“Frontline workers overwhelmingly say that they feel more valued, they feel like they will stay longer and can do a better job helping their customers,” he says. “Retail decision-makers also think that.”
Meanwhile, retail workers want to use technology that they’re familiar with — especially phones and tablets with straightforward interfaces, says Nick D’Alessio, senior business development manager with Brother Mobile Solutions. “Employers need that as well because they need people to learn quickly as things keep evolving,” he says.
UP NEXT: Retailers are deploying AI, edge computing and extended reality tech to satisfy customers.