Connect IoT Devices to Build Smart Retail Spaces
Retailers who integrate IoT devices throughout stores gain access to a treasure trove of real-time data analytics, personalized shopping preferences and more efficient inventory management. This interconnected retail environment is essentially a “smart space” that improves the customer experience. But how can retailers build one? And what tech should retailers deploy first?
CDW Head of Emerging Technology and IoT Jill Klein will host a session called “Technology innovations transforming the customer experience: What to know & how to get there.” It will cover how retailers can invest in tech to drive an immediate ROI while still maintaining their longer-term IT strategies.
AI Chatbots Accelerate Customer Service
An appetite for AI is rising among shoppers and for retailers and it has also emerged as an effective way to turn data into value. According to a recent IBM report, 82 percent of consumers say that they want to use AI for customer service-related matters, and 86 percent say they would consider using it for product research.
At NRF 2024, experts will discuss how AI chatbots are helping retailers improve their customer service by answering requests instantly, 24/7. This boosts customer satisfaction and frees employees up to do other tasks. What’s more, “The more retailers use chatbots, the more they’ll learn about their customers, their employees and even about themselves,” writes Nathan Cartwright, chief architect of artificial intelligence at CDW, in an article.
The AR Tech That Makes Immersive Shopping Possible
As retailers embrace the second year of “the experience economy,” according to a Deloitte report, consumers expect unique and meaningful interactions in stores. To create these, retailers are embracing AR, which connects the real world to a simulated one. Experts at NRF 2024 will also share how AR accessories make it easier to incorporate digital content into store environments.
WATCH: See a time lapse reel of NRF 2024: Retail’s Big Show, live from the Jacob K. Javits Center in New York City.
Subscribe and Save Features on Commerce Platforms
The more that brands can predict consumer behavior, the better off they will be. That’s why retailers are setting up “subscribe and save” features on commerce platforms so that “whatever product you use on a regular basis is automatically delivered to you,” Szanger says. This could include vitamins, toiletries and seasonal items.
It’s a small detail but it’s a way of monetizing consumer data and anticipating the user’s needs. These subscribe and save features also offer chances for personalization.
Attention to these four areas promises to improve the retail shopping experience, but getting it all to work together is complex. That’s why NRF offers the chance for IT decision-makers to share resources and work with tech partners. “We can help with everything,” Szanger says of CDW’s services and solutions, “from that starting phase of planning through procurement, the execution of getting the product, staging it and doing store deployments.”