Data Is Central to the Industry's Future
Retailers can’t build new customer experiences, properly stock stores, make good pricing decisions or do much of anything without excellent data and analytics. At NRF 2020, they’ll hear from colleagues who are succeeding with data and meet with vendors offering the latest in analytics solutions.
Attendees will hear, for example, about how three retail chains — furniture company LoveSac, and clothiers Coldwater Creek and Talbots — leverage customer data to create dynamic customer journeys and real-time personalization at scale.
AI, AR and VR Are Transforming the Customer Experience
Retailers are deploying artificial intelligence both online and in-store to help analyze data, deliver unique customer experiences (both onsite and online) and manage their back-end operations. PetSmart will discuss how it is deploying AI to manage its IT operations, and Amazon Pay will discuss the role of voice-based AI technologies in reshaping customer interactions.
Meanwhile, augmented and virtual reality are being harnessed to deliver modern customer experiences, both online and in-store, and Big Show attendees will see plenty of examples as they tour modern stores virtually and learn about clothier H&M’s efforts to create a more enriched and engaging customer experience by using AR and spatial computing.
The Most Important Names in the Industry Will Be There
As the largest retail show of the year, all of the industry’s brightest lights will be on hand, as well as major figures from a range of other industries, especially technology. Microsoft CEO Satya Nadella will deliver the keynote address on Jan. 12. Other speakers include Google Cloud CEO Thomas Kurian; Target CIO Mike McNamara; Lowe’s CIO Seemantini Godbole; and Kohl’s CTO Paul Gaffney.
BizTech will be there for all of it, so keep this page bookmarked for articles and videos from the event. Follow us on Twitter at @BizTechMagazine, or the official conference Twitter account, @NRFBigShow, and join the conversation using the hashtag #NRF2020.