Security Camera With Intelligence Built In
Beyond just recording video, the MV12W has built-in intelligence that can generate heat maps of a retail store, showing how customers move around and where they stop to browse. Store managers building a new display can check the daily heat map to see if it’s likely to catch a lot of eyes.
The MV12W can also send out alerts to staff. For example, if a customer stops in one place and stands there for a certain amount of time, that might indicate that he or she is either really interested in an item displayed there or possibly confused. A sales associate could be summoned by the camera to check. And an open application programming interface allows custom apps to be written to add even more functionality.
The MV12W might be tiny, but it has a lot of intelligence packed inside, and is extremely easy to use. Since stores need to install cameras anyway, going with the new Cisco offering can provide more bang for the buck by making the surveillance system perform double duty as a marketing and customer service helper.
Create Custom Capabilities with the MV12W’s Open API
The MV Sense open API allows IT teams to tap into the built-in analytics and machine learning capabilities of the camera to create new uses and applications.
Unlike the rest of the package, using the MV API probably requires someone with at least some programming skill or training on how to work with APIs. That said, because the camera already has a lot of capabilities built into it, it’s more a matter of linking functions together than building an app from scratch.
Because the camera has a wide-angle lens and high-resolution recording, there is a lot that it can potentially do. For example, you could record what a store’s shelf is supposed to look like and then have the MV12W check it every so often. If the shelf gets messy or starts to empty, it can recognize the problem and summon someone to address it.
In fact, the MV12W’s potential is limited one by the imagination — and to some extent, the skill — of the IT staff.
Cisco Meraki MV12W
Dimensions: 4.2x4.2x2.9 inches
Weight: 10.09 ounces
Video resolution: 1920x1080 or 2688x1520
Field of view: 114 degrees horizontal and 61 degrees vertical
Night vision range: 49 feet