Retail Innovators Want More Data

As the retail industry undergoes a significant technology revolution, leaders emerge. These innovators use the latest technology, from managing and shipping inventory in real time to completely customizing the user experience.

To find out how retailers use technology to gain a competitive advantage, CDW’s Retail Innovators Report surveyed 312 non-IT retail managers. According to the report, 33 percent of retail line-of-business managers say the ability to draw intelligence from data in their organizations is a top priority. Additionally, 90 percent of retailers surveyed believe the seamless use of data analytics would increase sales.

For mobility, retail innovators say the benefits of mobile apps include the ability to browse inventory (61 percent) and the opportunity to provide customer perks (53 percent). But even the leaders have room to grow: Only 58 percent are able to interact with customers using historical data, and nearly two-thirds struggle to use prescriptive analytics.

Read the full report at CDW.com/RetailInnovators.