Many retailers and small businesses are investing in digital signs to capture customers’ attention. One widely used display product line comes from Samsung — the 400FP-2 40-inch professional LCD.
With 1920x1080 resolution, the 400FP-2 yields high-quality, high-definition images. It features a 4000:1 static contrast ratio and 40,000:1 dynamic contrast ratio, providing crisp, full-motion images. Designed specifically for commercial applications including digital signs, the display supports a wide variety of connections, including VGA, DVI and HDMI.
While digital signs typically display marketing or other messages delivered from a media server, the 400FP-2 can also function in TV mode, using an optional TV tuner. Some small businesses with multiple screens in their facilities will, on occasion, show TV programming, so having a TV tuner is a real plus.
By The Numbers
27% The percentage of retailers looking to deploy interactive technology that enhances audio and video communication with shoppers
SOURCE: Aberdeen Group
2.1 million Projected number of digital-sign units to ship by 2013, thanks to a compound annual growth rate of 23%
56% The percentage of companies in 2010 that said customer experience is the primary reason they plan to invest in digital signage
SOURCE: Digital Screenmedia Association
70% The percentage of U.S. residents age 12 or older who recall seeing a digital video display in the past month, which translates to 181 million Americans
SOURCE: Arbitron and Edison Research, 2010
500 million+ Gross minute exposures to location-based video ads per month for Q4 2010
SOURCE: Nielsen, April 2011
57% The percentage of digital screens that are networked to update content remotely
SOURCE: DigitalSignageToday.com, 2011
$6.47 billion Digital out-of-home media revenue generated by digital place-based network, billboard and signage operators in 2010
SOURCE: PQ Media, 2011