Artificial Intelligence
NRF 2025: How AI Is Shaping and Empowering the Retail Industry to Be Smarter and More Efficient
Much of the discussion about AI at NRF 2025: Retail's Big Show in New York City focused on the ways it could improve the consumer experience. But the technology is doing just as much to ease the burden of store associates, who are currently in short supply. Access to customer and product data can streamline their jobs and allow them to deliver the level of support their customers have come to expect.
CDW's Andy Szanger, Gina Cox and Brent Blawat talked about the need for retailers to put data in the hands of their asociates, and they offered suggestions on how that data can drive success, including video content being generated by AI. Other experts, including Paul Woodward of Oracle, Justin Honaman of AWS and Matthew Guiste of Zebra Technologies, touted the AI-fueled tools their companies are offering.
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Participants
Andy Szanger, Director of Strategic Industries, CDW
Paul Woodward, Global Vice President, Retail Product, Oracle
Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies
Brent Blawat, AI Strategist, CDW
Gina Cox, Senior Retail IT Advisor, CDW
Justin Honaman, Head of Worldwide Retail, Restaurants and Consumer Goods Business Development, AWS
Video Highlights
- Retail associates can provide better customer service with greater access to customer and product data on their mobile devices.
- Generative AI is allowing retailers to promote their products more effectively with dynamic video content generation.
- Access to customer data enables retailers to hyperpersonalize their offerings based on individual needs, which can help build brand loyalty.
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