Artificial Intelligence
NRF 2025: The Emerging Technology Currently Elevating the Retail Shopping Experience
AI was the headlining act at NRF 2025: Retail's Big Show in New York City, but retailers are leveraging other emerging forms of technology as well, all in an effort to provide an improved and seamless shopping experience.
CDW's Gina Cox, senior retail IT advisor, acknowledged the many use cases for AI in retail, but she also highlighted virtual humans and visual intelligence as valuable tools in elevating the customer experience. Leaders from other tech providers, such as Justin Honaman of AWS, Matthew Guiste of Zebra Technologies and Carl Rysdon of Ricoh USA, share in the enthusiasm around AI, but they also touted the value of augmented reality and virtual reality, as well as digital kiosks and point-of-sale systems.
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Participants
Gina Cox, Senior Retail IT Advisor, CDW
Justin Honaman, Head of Worldwide Retail, Restaurants and Consumer Goods Business Development, AWS
Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies
Mitchell Armen, IT Client Technology Manager, Bob's Discount Furniture
Carl Rysdon, Vice President of Retail Solutions, Ricoh USA
Video Highlights
- Chatbots have evolved rapidly in recent years to include virtual humans that can interact with and assist in-store shoppers.
- In-store technology is now incorporating augmented and virtual reality for virtual changing rooms.
- Generative AI is being leveraged for multiple retail use cases that are leveraging data to deliver an elevated customer experience.
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