NRF 2020: How GNC Brought Its Products to Customers Anywhere, Anytime

When GNC stores wanted to reach customers at fitness events such as marathons and obstacle races, the company looked to deploy mobile point-of-sale solutions (mPOS) across the country. Rolling out devices to more than 4,000 stores was a challenge, but the effort enables GNC to reach customers where they are with products they need. At NRF 2020 Vision: Retail’s Big Show in New York, we asked Scott Saeger and Paul Wulff of GNC about how the company is making mPOS work. To see more articles and videos from NRF 2020, visit biztechmagazine.com/nrf.

To learn more about how stores can improve sales and the customer experience, read "The Future of Digital Retail" from CDW. 

Participants

    Scott Saeger, Global Technology Officer, GNC

    Paul Wulff, Senior Director, IT Systems and Architecture, GNC

Video Highlights

  • GNC deployed HP mobile devices for in-store sales and Zebra devices for remote point-of-sale.
  • Devices in stores rely on GNC's Wi-Fi network, while remote sales are supported by the AT&T cellular network.
  • Mobilizing sales associates enables them to serve customers wherever they are in a GNC store or at remote events. 

 

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