NRF 2019: Retailers Harness Data to Better Personalize Customer Experience
Retailers should carefully weigh the appropriate data mix that will help them meet their business goals before deciding on any technology infrastructure.
Katrina Gosek, Senior Director, Product Strategy, Oracle
Retail interactions still happen in brick-and-mortar stores, but retailers also need to think about all of the other areas where they may meet their customers: social media, online, loyalty programs and elsewhere.
Technology that integrates point of sale, customer data entry points, merchandising and even legacy systems offer retailers greater flexibility and agility.
Keep up with more expert advice and news from BizTech at NRF 2019 Retail's Big Show.