VMware established itself as a leader in server virtualization technology over a decade ago. Today, the company aspires to deliver the efficiencies, flexibility and scale of server virtualization to other areas of IT, says VMware President and Chief Operating Officer Carl Eschenbach.

VMware's ultimate goal is to help IT workers create the virtual data center of the future. By taking all aspects of the data center virtual, companies will be in a better position to serve and deliver applications and data in the on-demand, cloud computing era of modern IT.

Watch Eschenbach explain why he believes his company, and technology overall, can change the way businesses work in CDW's exclusive "Bring IT On: A Technology Leadership Series."