Storage technology, like everything else in IT, is facing demands to do more, at faster speeds and at lower costs. Thanks to the emergence of the cloud and mobile computing, users expect to "stream" their applications anytime, anywhere. In order to serve these users, companies must focus on storage efficiencies, says David Goulden, EMC’s president and chief operating officer.

By virtualizing storage technology, IT workers will be able to extract the "control layer" from storage technology and craft storage environments with speed and ease.

Watch Goulden explain why he believes his company, and technology overall, can change the way businesses work in CDW's exclusive "Bring IT On: A Technology Leadership Series."