Cyber Monday 2017 was a record-breaker, according to a widely cited survey from Adobe.
According to the survey, Cyber Monday hit a new record as the largest online sales day in history, with $6.59 billion projected by the end of the day. That represented a 16.8 percent year-over-year increase as of 10 p.m. EST on Monday.
The survey found that overall web traffic to retail sites on Cyber Monday increased by 11.9 percent from a year ago. Mobile web traffic set a new record, representing 47.4 percent of visits and 33.1 percent of revenue (with 24.1 percent coming from smartphones and 9 percent from tablets). Smartphone traffic specifically grew 22.2 percent from a year ago, while revenue coming from smartphones ($1.59 billion) saw 39.2 percent growth year-over-year, a new all-time high.
Overall, Adobe found that retail sales from Nov. 23-26 (which excludes Cyber Monday) totaled $13.03 billion, a 14.4 percent increase from the long Thanksgiving weekend in 2016. Thanksgiving Day spending totaled $2.87 billion (representing 18.3 percent growth) while Black Friday hit $5.03 billion (up 16.9 percent year-over-year). The Saturday and Sunday of Thanksgiving weekend (Nov. 25 and 26) saw $5.12 billion in revenue.
Meanwhile, according to the National Retail Federation, from Thanksgiving Day through Cyber Monday, more than 174 million Americans shopped in stores and online, beating the 164 million estimated shoppers from an earlier survey by NRF and Prosper Insights and Analytics. The new NRF survey found that the most popular day for in-store shopping was Black Friday, cited by 77 million consumers, followed by Small Business Saturday, with 55 million consumers.
The top two days that consumers shopped online were Cyber Monday, with more than 81 million, and Black Friday, with more than 66 million. Additionally, 63 percent of smartphone owners used their mobile devices to make holiday decisions, according to NRF, and 29 percent used their phones to make actual purchases.